Running a preschool is complex—but growing it doesn’t have to feel overwhelming.

From our conversations with preschool owners and directors, one thing is clear: most rely primarily on word of mouth to grow.

And while parent referrals are gold, they’re not a growth strategy. When marketing is treated as an afterthought, classrooms stay half-full and great programs stay hidden.

That’s why Tim Seldin, President of The Montessori Foundation, is hosting a practical, no-fluff session on how to make marketing a working system—not a once-in-a-while effort.